FLARE MAGAZINE
If only 8 year old me could see me now…
GOT THAT FLARE IN ME
During my time in Publishing with the Branded Content team, I was given many opportunities to work on projects with FLARE Magazine. I grew up adoring movies like Devil Wears Prada and Thirteen Going On Thirty, I had a stack of FLARE Magazines beside my bed. 8-year-old Emma truly would be proud to know that I got the opportunity to work with the renowned magazine brand. I worked on projects like The Morning After, Halo Top x Flare, Carnaval Row, Interviewing a muralist and doing mocks for a Redesign of The Localist.
Type: Design, Research and Content Creation
Role: Content and Publishing Intern
Timeline: 4 months
Bachalorette
I had the opportunity to execute the Bachelorette recap videos over three weeks. I looked forward to every Tuesday morning because every week was different from the rest. Using Premiere Pro, I would cut and edit the videos that were given, adding in an end card and title card. I would then send it back to an editor for approval, get sent back cutdown points and text for captions. I would then add captions and send back the high-resolution video to be posted to FLARE.com and social media.
Mock Up For ContoBox
This is a mock-up for the Carnival Row on Amazon Prime ad that I designed on Adobe Photoshop.
What We Wore Wednesday
Not only was I able to work with FLARE I also got to model in the What We Wore Wednesday Segments. This image is from the Utility Clothes segment. I was also in the White Sneakers, Wicker Bag and Knit Tops segments.
CO - Branded AD FLARE x HALOTOP
I did a series of co-branded ads for brands like Halo Top, Hyundai, Carnival Row, Neutral and Surex. Co-Branded ads made me focus on design principals and refine my skills as a graphic designer. I worked closely with a lead designer who pushed me to create aesthetically pleasing and effective ads for the FLARE site.
The Morning After Final Recap
I had the opportunity to edit the finale recap of the Bachelorette season 15 as well as episode 3, 4 & 5.
Article Cover Image
Using photoshop I created a cover image for the Why are fantasy TV having a moment article. I was then asked by my team to design the Contobox ads to support this article. I greatly enjoyed being apart of this large, and wholistic campaign, allowing me to work on multiple aspects of this project.
A revamp!
I took the initiative to revamp The Localist page on the FLARE site using influencer research that I had been doing for the Branded Content team. From here I created a revamp for the page for the Toronto market and pitched it to the Editor and Chief of FLARE Magazine.
Halo Top x FLARE
One of the last projects I had the opportunity to work with was the Halo Top X FLARE campaign. I was lucky enough to be apart of this project from the round table with my team, creating mood boards, working alongside my lead animator to create animations for the final product. I worked alongside my team, Rita Remark (one of the coolest humans I’ve ever met), stellar models, and videographers. I started by making mood boards that were approved by my project manager and given to Rita for inspiration. I then got to help with set design and assist the videographer during the shoot. From there I got to work on the designs for the animations above using Illustrator (image above), once these images were approved by the project manager they got sent over to the animator to animate. link to the full video.