As apart of my business M.Photography I expanded to working with clients on their Social Media. I have 4 clients that I work with on a regular basis creating unique content, posting, scheduling and analyzing analytics.
Role: CEO, Content Creator, Marketing Strategist and Creative Director
Time Line: Ongoing
Responsibilities:
Updating Content, Posting and Responding to Comments
Branding, Networking and Client Management
Designing using Photoshop, Illustrator, Lightroom and Premier Pro
Instagram & Facebook analytics
Set Design and Photography / Videography Shoots
Content Creation
I plan and execute branding photo and video shoots to post unique and engaging content for social media. These shoots can take anywhere from a few hours to an entire day. Editing can take anywhere from a day to a week turn around.
Branding Packages
I made logos and highlight covers using Illustrator that matches my clients brand identity. This particular package that was pitched included two logo designs, the fonts that were used for each and what it would look like as a watermark.
Posting and Flows
I create flows to plan how Instagram should look for the following month. Through flows I can curate the page to have a solid flow and aesthetic for when users visit their social media site. By making constant posts that represent the brand and continuing to give a strong definition of the clients brand. I also take into consideration upcoming holidays, promotions and events to fit into the overall flow and posting plan.
By analyzing Instagram and Facebook analytics I can plan around posting at peak times for when followers are most active. Analytics allow me to see which type of content followers like engage with.
